Foundation Who we build for
Forty-six trades.
One toolbox.
A plumber and a golf club look nothing alike and need almost exactly the same machinery: a site that gets found, a diary that cannot double-book, quotes that go out on time and money that collects itself. Pick your trade and see the version built for it — most of these pages carry a working example site with a real price estimator in it.
Group 01
Building & fitting trades
Priced by the job, quoted from site, and invoiced before you drive off.
Plumbers & general trades
Emergency callout pages that convert, quotes from the doorstep and invoices that chase themselves.
02Electricians
Priced by the circuit not the hour, certificates issued on site, and five-year EICR reminders.
03Roofers
Re-roofs priced by area and covering with scaffold itemised, and drone photographs on the quote.
04Builders
Quoting by stage, variations agreed in writing, and a client portal that stops the weekly phone call.
05Heating & air con
A real itemised price on the page before you drive to a survey that was never going to buy.
06Painters & decorators
Priced by the room with the prep itemised, so you stop being compared with a man and a roller.
07Kitchen & bathroom fitters
Sequence five trades in a fortnight, and chase the tile choice that holds all of them up.
08Flooring
Room-by-room quoting with the subfloor prep on its own line, which is where every complaint starts.
09Scaffolders
Know what is standing, where, and how long it has been earning nothing.
Group 02
Outdoor work & property maintenance
Rounds, access and before-and-after — the trades sold on evidence rather than adjectives.
Gardeners & landscapers
Before-and-after that actually sells, quotes from site, and maintenance rounds that repeat.
11Driveways & patios
The build-up shown depth by depth, because that is how you beat the doorstep caller.
12Tree surgeons
Conservation areas and preservation orders flagged before you drive out to quote.
13Cleaning services
A real price on the page, rounds that build themselves forward, and payment after every visit.
14Window cleaners
Stop knocking for money. Card on file, collected the moment a clean is marked done.
15Locksmiths
Built for thirty seconds on a phone at midnight, and for beating the national lead-generation sites.
16Pest control
Priced by course rather than per visit, with follow-ups scheduled the moment the job is created.
17Skip hire & waste
Take the booking yourself instead of paying a broker twenty per cent of it.
Group 03
Health, care & appointments
Diaries, recalls and rooms — and the fee question answered before anyone rings.
Clinics & practices
Dental, physio and chiropractic. Patients rebook themselves, recalls go out on their own.
19Veterinary practices
The fee question answered on the website, plus booking, boosters and recalls.
20Opticians & audiology
Two-year recalls that send themselves, which is the entire economics of an independent practice.
21Home care
Publish what care costs, roster with travel paid, and evidence every visit electronically.
22Funeral directors
CMA price transparency done properly, and tributes on your own site rather than a platform.
23Salons & barbers
Clients book their own slot at eleven at night, deposits stop no-shows, reminders send themselves.
24Dog groomers & pet care
Priced by breed and coat, with the rebooking prompt that is the whole business model.
Group 04
Children, learning & fitness
Sessions, blocks, registers and the parents and members who need telling.
Nurseries & childcare
A fee calculator that nets off 15 and 30 funded hours, plus registers and ratios on a tablet.
26Tutors & tuition
Booked and paid for on Sunday evening, blocks counted properly, progress a parent can see.
27Driving instructors
Pupils book while you are teaching, and blocks stop living in a notebook in the door pocket.
28Gyms & studios
Class caps the software enforces, memberships that collect, and cancellation in two taps.
Group 05
Property, moving & motoring
Big-ticket enquiries that live or die on how fast you can put a number on them.
Estate & letting agents
Instant valuations, listings entered once, a live Rightmove feed and an iPhone app.
30Architects
Fees by RIBA stage, planning clocks tracked, and drawing revisions that stop getting lost.
31Removals & storage
Survey a house from a phone, quote from the doorstep, and chase the quiet quotes automatically.
32Self storage
A size calculator that answers the only question, and a sale that completes at midnight.
33Garages & MOT
Customers price the job and book the ramp themselves, and MOT reminders bring last year back.
Group 06
Hospitality, venues & leisure
Booked by the cover, the night or the season, and usually paying somebody a commission for it.
Cafés & restaurants
Table booking with no commission per cover, a menu you change yourself, and your own customer list.
35Wedding & event venues
Publish real prices so couples can actually compare you, and answer the date question instantly.
36Holiday lets & B&Bs
Four direct bookings pays for the site, and then you stop giving an OTA fifteen per cent.
37Clubs & leisure
Golf, racquets, spa and dining in one diary, with members booking from a phone.
38Photographers
Real package prices, live date availability, deposits taken, and galleries that sell prints.
39Florists
Your own checkout instead of a relay network taking a fifth of every order.
Group 07
Retail & professional services
Stock, clients, deadlines and the reporting somebody currently builds by hand.
Shops & retail
A till in your pocket, live stock that matches the shelf, and a report on what is quietly costing you.
41Accountants & bookkeepers
Deadlines tracked per client, records chased automatically, onboarding in one flow.
42Solicitors
Fixed fees published with a real estimator, and a portal that stops the “any news” call.
43PR & marketing agencies
Clients, retainers, campaigns and coverage in one system, with the monthly report generated.
44Recruitment agencies
Vacancies Google can actually read, CVs parsed on arrival, and every candidate hearing back.
45IT support & MSPs
Per-seat pricing published, SLAs reported rather than claimed, and seat growth actually billed.
46Booking systems
The awkward rule generic booking software cannot express. Already running in live platforms.
Not on the list
It is almost
certainly the same.
Florists, butchers, breweries, tattoo studios, dance schools, funeral directors, holiday lets, riding schools, recruiters, architects, IT support. If your week involves a diary, a quote or an invoice, the machinery already exists and we fit it to your words.
What if my business does not fit any of these?
Tell us what happens between an enquiry arriving and the money landing. In nine cases out of ten it is a diary problem, a quoting problem or a chasing problem, and we have built all three several times over. If it genuinely is not something we should build, we will say so — that conversation costs you nothing.
Do I get a website, a system, or both?
Whichever earns first. Most trades start with the website because it brings the work in; shops, removals firms and storage sites usually start with the system because that is where the money is leaking. We will tell you which we think it is for you, and you can ignore us.
Are the example sites real businesses?
No — every one is invented, carries a demo bar saying so, and is deliberately kept out of search results so it can never be mistaken for a real company or compete with a real one. Several carry a fully working price estimator you can put your own numbers into.
Some pages share an example site. Why?
Because a locksmith and an emergency plumber genuinely need the same page — a phone number in the thumb zone and a price before the battery dies. Where that is true we say so on the page rather than pretending we built a separate one. Yours would be designed around your business either way.
How much does it cost?
Websites from £250 built and handed over, or £220 up front plus £19 a month if you would rather we hosted it and looked after it. Systems, booking and apps are quoted free, fixed in writing before anything is built, and the price does not move afterwards.
Not sure which page is yours?
Describe your week in three sentences. We will tell you what to build and what it costs, usually today.