Four systems, one property
Portal software, website CMS, brochure template and a spreadsheet for the chain. Change a price and you change it four times, or you do not, and then the window card is wrong.
Foundation Who we build for Estate agents
Websites and CRM
for estate agents.
The listing is keyed into the portal, then the website, then the brochure, then the app. We build the version where it is entered once and everything else takes it from there — including the feed to Rightmove.
1Place to key a listing
£250Where websites start
LiveRightmove feed
iOSApp for the road
The bit that hurts
The same property,
typed in four times.
Independent agents lose hours a week to duplication and chasing, and the two get worse as the pipeline grows. None of it is the job you got into the business to do.
Valuations that go cold
A vendor asks for a valuation, gets a friendly visit, and then nothing for eleven days. Two other agents have followed up by then and one of them has the instruction.
The chain lives in someone's head
Who is waiting on searches, whose buyer has not instructed a solicitor, which sale is about to fall through — usually known by exactly one person, who is on holiday.
A website that is just a portal window
If your site only mirrors Rightmove, you have paid for a brochure. It should be capturing valuations, registering buyers and answering the questions a seller asks before they call anybody.
An example site
A site that wins
the instruction.
Vendors choose an agent long before they ring one. This example is built around the two things that actually get an instruction — an honest instant valuation and evidence that you know the street.
Marchmont & Vale is a fictional agency. This is a working example site — try the valuation tool.
What we build for you
An operating system
for an agency.
This is the part most agency websites do not come with. Everything below is software we have already built and run — it is not a plan on a slide.
Instant valuations that convert
A vendor gets a real figure on your website in ten seconds and lands in your pipeline as a lead, with the comparables the estimate rested on attached to the record.
Enter a listing once
Property in once, and the branch website, the brochure, the window card, the app and the Rightmove feed all take it from there. Change the price in one place.
Live portal feeds
A real Rightmove feed pushing straight out of the system. We have one running in production today, and Zoopla is in certification.
Viewings, offers and chains
Viewings booked from the site into a diary, offers logged the moment they are made, and a chain view that shows what every sale is actually waiting on.
A buyer register that works
Applicants matched to new instructions automatically, so the first call about a new listing goes out the day it lands rather than the following Tuesday.
An iPhone app for the road
Today's viewings with directions and a call button, offers logged on the doorstep, photos straight from the camera onto the listing. Published on the App Store.
The system behind it
A whole agency,
running on it.
This is a real estate agency whose entire public website — listings, the sixty-second valuation, the buyer register and the branded guides — is generated by the platform behind it. The site updates itself as the business does.
A live site, generated by the platform we built.
How it goes
First working build
in 72 hours.
Most agents start with the website and the valuation capture, because that is the part that pays for itself first. The CRM follows once you can see the leads arriving.
A call about your patch
What you sell, where, how you value, and which portal feeds you need. We have done this before — the questions are short.
A working site in 72 hours
Live on a real address, with the valuation tool working, so you can put it in front of the team before anybody has committed.
Listings and feeds wired in
Your stock loaded, the portal feed certified, and the branch site generating itself from the platform.
Then the rest of the agency
Viewings, offers, chains, the buyer register and the app, added in the order that helps you most.
Sound like your week?
Tell us what eats it — you'll have a fixed price back today, usually within the hour.
Where we work
Agents in Surrey,
Berkshire and London.
Estate agency is the most local search there is. Every site gets a page per village or postcode you cover, written around what a seller actually types before they pick up the phone.
On your doorstep
Surrey, Berkshire & London
We're in Windlesham, and we'll come to you — a coffee and a whiteboard beats a video call. Anywhere within twenty miles, plus the whole of London.
- Windlesham
- Woking
- Guildford
- Camberley
- Farnborough
- Bracknell
- Ascot
- Windsor
- Staines
- Weybridge
- Esher
- Richmond
And everywhere else
Worldwide, remotely
The platform already runs in the UK and the US from one codebase, so wherever you sell, the software travels. The valuation model and the portal feeds are configured per market.
- United Kingdom
- United States
- Europe
- Anywhere with wifi
- Coffee anywhere — flights on you
What it costs
Fixed, in writing,
before we build.
An agency website starts at £250. The CRM, portal feeds and the app are quoted free, priced on what they do rather than hours spent.
Your website
From
£250one-off — yours outright
- Instant valuation capture built in
- A page for every village and postcode you cover
- Listings that update themselves from the platform
- Buyer registration straight into your pipeline
- Google Business Profile set up and filled in
- Two rounds of design changes included
Or £220 up front and £19 a month — we host it, back it up nightly and keep the certificate valid. Compare both →
Get my priceThe agency platform
Fixed quote
Quoted freeyour number, usually the same working day
- Valuations, listings, viewings and offers
- Live Rightmove feed — Zoopla in certification
- Chain view and buyer register
- iPhone app for viewings and offers
- Branded public site per branch, generated
- Your existing data moved over
Nothing gets built until you've seen the price, and the price doesn't move afterwards. If it takes us longer than we thought, that's our problem, not your invoice.
Quick answers
Agency questions,
answered straight.
How much does an estate agent website cost?
From £250 built and handed over, or £220 up front plus £19 a month hosted and looked after. The CRM and portal feeds are quoted separately and free — you get one fixed number in writing before anything is built.
Can it feed Rightmove?
Yes. We have a live Rightmove feed running in production today, pushing straight out of the platform. Zoopla is in certification — we will not claim it is live until it is.
Does the instant valuation actually work, or is it a lead-capture trick?
It gives a real figure from real comparable evidence, and the vendor can see what it rests on. A number that is obviously nonsense loses you the instruction, so the model is clamped and sense-checked rather than tuned to flatter.
Is there a mobile app for the team?
Yes — published on the App Store, for iPhone and iPad. Today's viewings with directions and one-tap calling, offers logged on the doorstep, and photos from the camera straight onto the listing.
We already have a CRM. Can you just do the website?
Yes, and plenty of agents start there. If your CRM will give us a feed we will generate the listings from it; if it will not, we will tell you that honestly before you spend anything.
Can you move our existing data across?
Yes. Properties, contacts, applicants and history. It is part of the quoted price, not an extra line that appears later.
Answered?
Two fields and a tap. You'll hear back from a real person, usually today.
Also built for
Nearby trades,
same toolbox.
Different words on the front, the same machinery behind it. See every trade we build for →