The monthly report takes a day
Somebody copies coverage into a deck, screenshots the numbers and writes the commentary. Every month. For every client.
Foundation Who we build for Agencies
Websites and client
software for agencies.
You sell attention to detail and then run the agency on a spreadsheet, a shared inbox and four subscriptions. We build the site that wins the pitch and the system that runs what happens next.
1System, not five
£250Where websites start
AutoCoverage capture
LiveClient reporting
The bit that hurts
An agency run on
a shared inbox.
The work is good. The machinery around it is four tools that do not talk, and a monthly report somebody builds by hand on the last Friday.
Contacts live in individual inboxes
The journalist list is really four journalist lists, and when someone leaves, a third of the relationships leave with them.
Retainers drift
Nobody quite knows whether this client is over or under their hours until the quarter is finished and it is too late to say anything.
A site that is all adjectives
Bold. Strategic. Award-winning. So is everyone. A prospective client cannot tell what you would actually do for them.
What we build for you
The agency, in
one system.
This is software we have already built for an agency and that runs one today. Clients, contacts, campaigns and coverage, without four subscriptions.
Clients, retainers and hours
What each client is on, what has been used, and whether this month is running hot — visible before the quarter ends rather than after.
A contact book the agency owns
Journalists, editors, outlets and beats, held centrally with the history of who spoke to whom. It survives somebody leaving.
Campaigns, stories and pitches
Every pitch tracked from sent to answered to placed, so nobody pitches the same person twice and nothing goes quiet unnoticed.
Coverage captured automatically
Placements land on a board the moment they publish, and the monthly report is generated from it rather than assembled by hand.
Press monitoring with alerts
A bad mention flagged to you before the client rings about it. That single feature has justified the whole system more than once.
A morning brief
What published overnight, what is outstanding, and what needs a human today — in one email before the stand-up.
The system behind it
Built for an agency,
shown with the names off.
This is a press CRM in daily use at a technology PR agency. Every company, person, journalist and outlet shown has been invented for this page — the software is exactly what they use.
Real system, invented agency. Every name below is made up.
How it goes
First working build
in 72 hours.
Agencies usually want the site first, because it is client-facing and it is embarrassing. Then the system, module by module.
A twenty-minute call
How you are structured, what you report on, and which part of the month you dread.
A working site in 72 hours
Live, on a real address, with your work and your numbers on it.
Contacts and clients imported
Whatever you have, wherever it is. Four inboxes is a normal starting point.
Then the reporting
Coverage capture and the monthly report, which is where the day a month goes back.
Sound like your week?
Tell us what eats it — you'll have a fixed price back today, usually within the hour.
Where we work
Agencies in London,
Surrey and beyond.
Agency work is not geographically constrained, but agency search still is when a client wants somebody they can meet. Every site is built for both.
On your doorstep
Surrey, Berkshire & London
We're in Windlesham, and we'll come to you — a coffee and a whiteboard beats a video call. Anywhere within twenty miles, plus the whole of London.
- Windlesham
- Woking
- Guildford
- Camberley
- Farnborough
- Bracknell
- Ascot
- Windsor
- Staines
- Weybridge
- Esher
- Richmond
And everywhere else
Worldwide, remotely
Most agency work we do is remote and always has been. We will still come and sit in your office if that helps, anywhere within reach.
- United Kingdom
- United States
- Europe
- Anywhere with wifi
- Coffee anywhere — flights on you
What it costs
Fixed, in writing,
before we build.
An agency website starts at £250. The client and coverage system is quoted free, priced on what it does.
Your website
From
£250one-off — yours outright
- Case studies with numbers, not adjectives
- Built for the searches a client actually makes
- A team page that survives people leaving
- Fast, because a slow agency site is a bad look
- Google Business Profile set up and filled in
- Two rounds of design changes included
Or £220 up front and £19 a month — we host it, back it up nightly and keep the certificate valid. Compare both →
Get my priceClients, campaigns & coverage
Fixed quote
Quoted freeyour number, usually the same working day
- Clients, retainers and hours in one view
- A contact book the agency owns
- Campaigns, pitches and stories tracked
- Coverage captured automatically
- Press monitoring with alerts
- Monthly reports generated, not assembled
Nothing gets built until you've seen the price, and the price doesn't move afterwards. If it takes us longer than we thought, that's our problem, not your invoice.
Quick answers
Agency questions,
answered straight.
How much does an agency website cost?
From £250 built and handed over, or £220 up front plus £19 a month hosted and looked after. The client and coverage system is quoted free and priced on what it does.
Have you actually built a press CRM before?
Yes — there is one in daily use at a technology PR agency, and the screenshots on this page come from a rebuilt copy of it with every name invented.
Can it generate our monthly client reports?
That is usually the reason people call. Coverage lands on the board as it publishes and the report is generated from it, rather than someone spending a day in a deck.
Will it work for a marketing or creative agency, not just PR?
Yes. The shape is the same: clients, retainers, projects, deliverables and reporting. The vocabulary changes and we change it with you.
Do you use real publication names in demos?
Never. An invented story at a real masthead reads as a claim about that publication's staff, so every outlet in our demos is made up. Same rule for client names.
Can you import our existing contacts?
Yes, from wherever they are — usually several people's inboxes and a spreadsheet. That is a normal starting point, not an embarrassing one.
Answered?
Two fields and a tap. You'll hear back from a real person, usually today.
Also built for
Nearby trades,
same toolbox.
Different words on the front, the same machinery behind it. See every trade we build for →