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Foundation Who we build for Photographers

Websites and galleries
for photographers.

Your website is your portfolio and your shop. Most photographers have the first and not the second, so every enquiry becomes an email chain about dates and packages that could have been a booking.

On pageReal package prices
£250Where websites start
OnlineDate checked, deposit taken
GalleriesThat sell prints

The bit that hurts

Fifteen emails
to a booking.

Is my date free, what do you charge, what is included, can we pay a deposit. Four questions, fifteen emails, and a couple who booked someone quicker.

01

“Packages from”

The phrase that costs photographers more enquiries than any other. People assume the worst and go elsewhere, and you never hear about it.

02

Availability checked by email

Three days to answer a question a calendar could answer instantly, during which a couple has booked whoever replied first.

03

Deposits chased by hand

The date is not really held until the money is in, and asking for it is the awkward bit nobody enjoys.

04

Galleries that do not sell

A Dropbox link is not a shop. Print sales are the most profitable part of the job and most photographers have switched them off by accident.

An example site

A gallery that
takes bookings.

This example prices weddings, portraits and commercial work with a real calculator — day length, season, second shooter, albums and travel — instead of a from-price.

Iona Frame Photography is a fictional studio. The calculator is real — work through it.

What we build for you

Book it, shoot it,
deliver it, sell it.

The four things a photography business does, and the three of them that are usually manual.

01

Real prices, not from-prices

Priced by coverage, season, second shooter and extras. Enquiries arrive already agreeing the number, and the wrong ones stop arriving at all.

02

Date availability, live

A couple checks their date on your site and books it in two minutes rather than waiting three days for an email.

03

Deposit taken at booking

Through Stripe, with the contract signed online. The date is genuinely held and you stop chasing.

04

Client galleries that sell

Password-protected, downloadable, with prints, frames and albums buyable straight from the gallery. It is the most profitable hour of the whole job.

05

Licensing written down

For commercial work, what the client may use and for how long, stated plainly and stored with the job. It prevents the awkward conversation two years later.

06

Shot lists and timelines

Agreed with the couple in advance, on their phone on the day, so nobody is hunting for the grandmother who left at four.

The system behind it

Booking, in a
working flow.

The same engine, fitted to whole days and deposits rather than half-hour slots.

Ashcroft Physio · a fictional business, a genuinely working booking flow.

How it goes

First working build
in 72 hours.

Photographers start with the site and the pricing, because the portfolio is already good and the conversion is what is broken.

01

A call about your packages

What you shoot, what you charge, what moves the number and how far you travel.

02

A working site in 72 hours

Live, with your work and your real prices.

03

Booking and deposits wired in

Date availability, contract and deposit in one flow.

04

Then galleries

Client galleries with print sales switched on.

Sound like your week?
Tell us what eats it — you'll have a fixed price back today, usually within the hour.

Get my price

Where we work

Photographers everywhere,
found locally.

Wedding photography is searched for by venue and by county. Every site gets pages for the venues you shoot at most and the areas you cover.

On your doorstep

Surrey, Berkshire & London

We're in Windlesham, and we'll come to you — a coffee and a whiteboard beats a video call. Anywhere within twenty miles, plus the whole of London.

  • Windlesham
  • Woking
  • Guildford
  • Camberley
  • Farnborough
  • Bracknell
  • Ascot
  • Windsor
  • Staines
  • Weybridge
  • Esher
  • Richmond

And everywhere else

Worldwide, remotely

Photography travels, and so do we. The pages that rank are the venue and area ones, wherever you are based.

  • United Kingdom
  • United States
  • Europe
  • Anywhere with wifi
  • Coffee anywhere — flights on you

What it costs

Fixed, in writing,
before we build.

A photographer's website starts at £250. Booking, deposits and galleries are quoted free.

Your website

From
£250one-off — yours outright
  • Real prices, not ‘packages from’
  • A page for each venue you shoot at often
  • Portfolio that loads fast on a phone
  • Date availability checked without an email
  • Google Business Profile set up and filled in
  • Two rounds of design changes included

Or £220 up front and £19 a month — we host it, back it up nightly and keep the certificate valid. Compare both →

Get my price

Booking, galleries & sales

Fixed quote
Quoted freeyour number, usually the same working day
  • Priced by coverage, season and extras
  • Live date availability and online booking
  • Contract signed and deposit taken at booking
  • Client galleries with print and album sales
  • Licensing recorded against commercial jobs
  • Shot lists and timelines agreed in advance
Get my price

Nothing gets built until you've seen the price, and the price doesn't move afterwards. If it takes us longer than we thought, that's our problem, not your invoice.

Quick answers

Photographer questions,
answered straight.

How much does a photographer's website cost?

From £250 built and handed over, or £220 up front plus £19 a month hosted and maintained. Booking, galleries and print sales are quoted free.

Should I put my prices on the site?

Yes. “Packages from” costs photographers more enquiries than anything else, because people assume the worst. A real calculator filters out the wrong enquiries and converts the right ones.

Can clients check my availability?

Yes, live, against your actual calendar. A couple who can check and book in two minutes will not email three other photographers while they wait for you.

Will galleries sell prints?

Yes — prints, frames and albums buyable straight from the gallery, with the order going to your lab. Most photographers have this switched off by accident and it is the most profitable hour of the job.

Does it handle commercial licensing?

Yes, stated plainly on the quote and stored with the job, including the term. It prevents an awkward conversation two years later when the client wants to use the images somewhere else.

Can I take the deposit online?

Yes, with the contract signed in the same flow. The date is genuinely held and you stop chasing people for money.

Answered?
Two fields and a tap. You'll hear back from a real person, usually today.

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