Commission on your own customers
Somebody who lives two streets away orders through a national relay site and you pay a fifth of it for the privilege of doing all the work.
Foundation Who we build for Florists
Websites and ordering
for florists.
A relay network takes a fifth of every order and owns the customer. Take the order on your own site and the whole thing is yours — the margin, the data and the repeat.
0%Relay commission
£250Where websites start
RoundsDeliveries planned
YoursThe customer list
The bit that hurts
A fifth of every
order, gone.
Relay networks solved a problem that stopped existing fifteen years ago, and florists are still paying twenty per cent for it.
Peak weeks that break everything
Valentine's, Mother's Day and Christmas are most of the year's profit compressed into three windows, planned on a paper list.
Delivery rounds worked out by hand
Twenty drops across three towns with time windows, sequenced by a person at six in the morning who should be conditioning stems.
Wedding enquiries that go cold
A consultation, a mood board, a proposal and then silence, because nobody sent the follow-up in a business where the decision takes months.
An example site
A site that takes
the order.
This example is a retail site with live stock, honest availability and an open-now badge from the real clock — the same structure a florist needs for a shop that sells fresh, finite things.
An example independent-retail site. Yours would be designed around your work, not recoloured from this one.
What we build for you
Order, round,
wedding.
Three different businesses under one roof, and generic shop software handles none of them.
Ordering with no commission
Your own checkout, your own margin, your own customer. Card message, delivery date and time window captured properly.
Delivery rounds sequenced
Drops ordered by geography and time window, on the driver's phone, rather than a list written at six in the morning.
Peak-day capacity caps
A limit on how many Valentine's deliveries you will accept, enforced by the website, so you stop selling a day you cannot physically make.
Subscriptions
Weekly or fortnightly flowers, billed automatically. It is the steadiest money in the trade and almost nobody sells it properly.
Wedding consultations and proposals
Enquiry, consultation, mood board, proposal, deposit and the final schedule, tracked rather than living in an inbox.
Funeral tributes handled sensitively
Ordered by family or by a funeral director, with wording and timing captured carefully and confirmed.
How it goes
First working build
in 72 hours.
Florists start with their own ordering, because every order taken directly is a fifth you keep.
A call about your shop
What you sell, your delivery area, and how much of your volume comes through relay.
A working site in 72 hours
Live, with your own checkout taking orders.
Rounds set up
Delivery areas, windows and capacity caps for peak days.
Then weddings and subscriptions
Consultation tracking and recurring billing.
Sound like your week?
Tell us what eats it — you'll have a fixed price back today, usually within the hour.
Where we work
Florists found by
town, and by occasion.
Flower search is local and occasion-driven. Every site gets pages for the towns you deliver to and the occasions people buy for.
On your doorstep
Surrey, Berkshire & London
We're in Windlesham, and we'll come to you — a coffee and a whiteboard beats a video call. Anywhere within twenty miles, plus the whole of London.
- Windlesham
- Woking
- Guildford
- Camberley
- Farnborough
- Bracknell
- Ascot
- Windsor
- Staines
- Weybridge
- Esher
- Richmond
And everywhere else
Worldwide, remotely
We build for florists across the UK. Rounds, capacity caps and subscriptions work identically everywhere.
- United Kingdom
- United States
- Europe
- Anywhere with wifi
- Coffee anywhere — flights on you
What it costs
Fixed, in writing,
before we build.
A florist's website starts at £250. Ordering, rounds and subscriptions are quoted free.
Your website
From
£250one-off — yours outright
- Your own checkout, your own margin
- A page for each town you deliver to
- Occasion pages that rank when it matters
- Delivery windows and cut-off times stated
- Google Business Profile set up and filled in
- Two rounds of design changes included
Or £220 up front and £19 a month — we host it, back it up nightly and keep the certificate valid. Compare both →
Get my priceOrdering, rounds & weddings
Fixed quote
Quoted freeyour number, usually the same working day
- Online ordering with no commission
- Delivery rounds sequenced on a phone
- Capacity caps on peak days
- Flower subscriptions, billed automatically
- Wedding consultations and proposals tracked
- Funeral tributes handled carefully
Nothing gets built until you've seen the price, and the price doesn't move afterwards. If it takes us longer than we thought, that's our problem, not your invoice.
Quick answers
Florist questions,
answered straight.
How much does a florist's website cost?
From £250 built and handed over, or £220 up front plus £19 a month hosted and maintained. Ordering, rounds and subscriptions are quoted free.
Can I stop using a relay network?
For local orders, almost certainly. They take around a fifth and own the customer, and the problem they solved — ordering flowers in a town you are not in — is now solved by a search engine.
Will it plan my delivery round?
Yes, sequenced by geography and time window, on the driver's phone. It is the job currently done by hand at six in the morning by whoever is best at maps.
What about Valentine's Day?
Capacity caps, enforced by the website. Selling more Valentine's deliveries than you can physically make is the fastest way to turn your best week into your worst reviews.
Can I sell subscriptions?
Yes, weekly or fortnightly, billed automatically. It is the steadiest money in floristry and it is almost universally under-sold.
Does it handle weddings?
Yes — enquiry, consultation, mood board, proposal, deposit and the final schedule. Wedding decisions take months and the enquiries that go cold are the ones nobody followed up.
Answered?
Two fields and a tap. You'll hear back from a real person, usually today.
Also built for
Nearby trades,
same toolbox.
Different words on the front, the same machinery behind it. See every trade we build for →