Quoting by eye, on a doorstep
Half an hour there, half an hour back, and a number scribbled on a pad that the customer compares against two others they cannot tell apart.
Foundation Who we build for Decorators
Decorating is quoted by the room and won on the finish. A website that shows the work and gives a real number gets you the jobs the cheapest quote currently takes.
The bit that hurts
Decorating has almost no barrier to entry, so a good decorator competes against a man with a roller and a low number. The answer is evidence, not a lower price.
Half an hour there, half an hour back, and a number scribbled on a pad that the customer compares against two others they cannot tell apart.
Cutting in, prep, three coats and the mist coat on new plaster are invisible in a photograph of a finished wall unless somebody shows the before.
Decorating is a discretionary spend, so people think about it. Almost nobody follows up, and the job goes to whoever rang.
Filling, sanding, stripping and lining is most of the labour and almost never itemised, so it looks like you are dearer for no reason.
An example site
This example is a trade site with a real estimator and an itemised breakdown — the exact structure decorating needs, so the customer can see what the prep costs and why yours is not the cheapest.
An example trade site. Yours would be designed around your work, not recoloured from this one.
What we build for you
Everything below exists to stop you being compared with a man and a roller.
Ceiling, walls, woodwork, number of coats and the state of what is there. Itemised, so the prep is visible rather than absorbed.
A slider, not a grid. It is the only way to show the difference between your work and the cheapest quote.
A nudge at day four and day twelve. Decorating decisions drift, and almost no decorator follows up.
Taken on a phone against the job, and pushed to the website as a case study when you choose.
What the paint actually cost against what you quoted, so a job that lost money says so before the year end does.
Materials paid up front, balance on completion, requested automatically. Decorators fund far too many customers' paint.
How it goes
Decorators start with the website, because the portfolio is the differentiator and it is currently on a phone.
By room, by day, by square metre, and what your prep actually costs.
Live, with your best three jobs shown as before-and-after.
Room-by-room estimates that itemise prep.
Automatic follow-ups, which is where the drifting quotes are.
Sound like your week?
Tell us what eats it — you'll have a fixed price back today, usually within the hour.
Where we work
Decorating is searched by town and by job. Every site gets a page for each area you cover and each of the jobs worth ranking for.
On your doorstep
We're in Windlesham, and we'll come to you — a coffee and a whiteboard beats a video call. Anywhere within twenty miles, plus the whole of London.
And everywhere else
We build for decorators across the UK. Pricing, quoting and chasing work identically everywhere.
What it costs
A decorator's website starts at £250. Quoting, job management and chasing are quoted free.
Or £220 up front and £19 a month — we host it, back it up nightly and keep the certificate valid. Compare both →
Get my priceNothing gets built until you've seen the price, and the price doesn't move afterwards. If it takes us longer than we thought, that's our problem, not your invoice.
Quick answers
From £250 built and handed over, or £220 up front plus £19 a month hosted and maintained. Quoting and job management are quoted free.
It loses you the enquiries that were only ever going to take the cheapest number. Itemising the prep is what wins the ones who care about the finish, and those are the jobs worth having.
Yes, with a draggable slider rather than a grid of finished walls. It is the single most persuasive thing a decorator can put on a website and almost nobody does it.
Automatically, on your schedule. Decorating is a discretionary spend that people put off, and a polite nudge at day four converts a surprising share of them.
Yes, against what you quoted, so a job that lost money tells you at the time rather than at the year end.
Yes, requested automatically when the job is accepted. Decorators fund an extraordinary amount of other people's paint.
Answered?
Two fields and a tap. You'll hear back from a real person, usually today.
Also built for
Different words on the front, the same machinery behind it. See every trade we build for →