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Foundation Who we build for Decorators

Websites and quoting
for decorators.

Decorating is quoted by the room and won on the finish. A website that shows the work and gives a real number gets you the jobs the cheapest quote currently takes.

By roomPriced properly
£250Where websites start
AutoQuotes chased
PhotosStraight from site

The bit that hurts

Beaten on price by
someone who cannot cut in.

Decorating has almost no barrier to entry, so a good decorator competes against a man with a roller and a low number. The answer is evidence, not a lower price.

01

Quoting by eye, on a doorstep

Half an hour there, half an hour back, and a number scribbled on a pad that the customer compares against two others they cannot tell apart.

02

No way to show the difference

Cutting in, prep, three coats and the mist coat on new plaster are invisible in a photograph of a finished wall unless somebody shows the before.

03

Quotes that go quiet

Decorating is a discretionary spend, so people think about it. Almost nobody follows up, and the job goes to whoever rang.

04

Prep time given away

Filling, sanding, stripping and lining is most of the labour and almost never itemised, so it looks like you are dearer for no reason.

An example site

A site that shows
the prep.

This example is a trade site with a real estimator and an itemised breakdown — the exact structure decorating needs, so the customer can see what the prep costs and why yours is not the cheapest.

An example trade site. Yours would be designed around your work, not recoloured from this one.

What we build for you

Quote by the room,
itemise the prep.

Everything below exists to stop you being compared with a man and a roller.

01

Priced by room and finish

Ceiling, walls, woodwork, number of coats and the state of what is there. Itemised, so the prep is visible rather than absorbed.

02

Before-and-after that works

A slider, not a grid. It is the only way to show the difference between your work and the cheapest quote.

03

Quotes chased automatically

A nudge at day four and day twelve. Decorating decisions drift, and almost no decorator follows up.

04

Photos from site to portfolio

Taken on a phone against the job, and pushed to the website as a case study when you choose.

05

Materials and margin

What the paint actually cost against what you quoted, so a job that lost money says so before the year end does.

06

Deposits and staged payments

Materials paid up front, balance on completion, requested automatically. Decorators fund far too many customers' paint.

The system behind it

Jobs, quotes
and money.

What is on this week, which quotes are still out, and what is unpaid.

An example system — every name and figure invented for this page.

How it goes

First working build
in 72 hours.

Decorators start with the website, because the portfolio is the differentiator and it is currently on a phone.

01

A call about how you price

By room, by day, by square metre, and what your prep actually costs.

02

A working site in 72 hours

Live, with your best three jobs shown as before-and-after.

03

Quoting wired in

Room-by-room estimates that itemise prep.

04

Then the chasing

Automatic follow-ups, which is where the drifting quotes are.

Sound like your week?
Tell us what eats it — you'll have a fixed price back today, usually within the hour.

Get my price

Where we work

Decorators across
Surrey and Berkshire.

Decorating is searched by town and by job. Every site gets a page for each area you cover and each of the jobs worth ranking for.

On your doorstep

Surrey, Berkshire & London

We're in Windlesham, and we'll come to you — a coffee and a whiteboard beats a video call. Anywhere within twenty miles, plus the whole of London.

  • Windlesham
  • Woking
  • Guildford
  • Camberley
  • Farnborough
  • Bracknell
  • Ascot
  • Windsor
  • Staines
  • Weybridge
  • Esher
  • Richmond

And everywhere else

Worldwide, remotely

We build for decorators across the UK. Pricing, quoting and chasing work identically everywhere.

  • United Kingdom
  • United States
  • Europe
  • Anywhere with wifi
  • Coffee anywhere — flights on you

What it costs

Fixed, in writing,
before we build.

A decorator's website starts at £250. Quoting, job management and chasing are quoted free.

Your website

From
£250one-off — yours outright
  • Before-and-after that actually shows the difference
  • A page for each town and each job type
  • Prep explained, because it is most of the labour
  • Enquiries that arrive with a room count
  • Google Business Profile set up and filled in
  • Two rounds of design changes included

Or £220 up front and £19 a month — we host it, back it up nightly and keep the certificate valid. Compare both →

Get my price

Quotes, jobs & payments

Fixed quote
Quoted freeyour number, usually the same working day
  • Priced by room, finish and coats
  • Prep itemised rather than absorbed
  • Automatic chasing on quiet quotes
  • Photos from site straight to the portfolio
  • Materials cost against quoted margin
  • Deposits and balances requested automatically
Get my price

Nothing gets built until you've seen the price, and the price doesn't move afterwards. If it takes us longer than we thought, that's our problem, not your invoice.

Quick answers

Decorator questions,
answered straight.

How much does a decorator's website cost?

From £250 built and handed over, or £220 up front plus £19 a month hosted and maintained. Quoting and job management are quoted free.

Will publishing prices lose me work to cheaper decorators?

It loses you the enquiries that were only ever going to take the cheapest number. Itemising the prep is what wins the ones who care about the finish, and those are the jobs worth having.

Can I show before-and-after properly?

Yes, with a draggable slider rather than a grid of finished walls. It is the single most persuasive thing a decorator can put on a website and almost nobody does it.

Will it chase quotes?

Automatically, on your schedule. Decorating is a discretionary spend that people put off, and a polite nudge at day four converts a surprising share of them.

Can it track what the paint cost?

Yes, against what you quoted, so a job that lost money tells you at the time rather than at the year end.

Can I take a deposit for materials?

Yes, requested automatically when the job is accepted. Decorators fund an extraordinary amount of other people's paint.

Answered?
Two fields and a tap. You'll hear back from a real person, usually today.

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