Your rules do not fit their boxes
A treatment that needs a room and a machine. A tee time that needs four members. A van that cannot do two jobs on opposite sides of the county. Generic tools shrug at all of it.
Foundation Who we build for Booking systems
Booking systems,
built around you.
Customers pick a slot themselves at eleven at night, the system refuses to double-book, deposits go through Stripe, and the reminders send themselves. We have built booking into three live platforms — we are not learning this one on your project.
3Live platforms with it
0Double bookings
StripeDeposits taken
AutoReminders sent
The bit that hurts
The off-the-shelf
one nearly fits.
Every business has one rule that generic booking software cannot express, and that rule is the reason the software gets abandoned six weeks in.
Per-booking fees on your own regulars
Platforms that take a cut of every booking are charging you most on your best week, forever, for customers who already knew your name.
The diary and the website disagree
Because they are two systems joined by a plugin, and the plugin was updated last March.
No-shows and empty slots
Without deposits and waitlists, a cancellation is just a hole. With them, it fills itself while you are working.
An example site
A booking flow,
working, right now.
This is not a screenshot. It is a working five-step booking flow — pick the service, pick the practitioner, pick a slot, leave your details, pay the deposit. Try to double-book yourself; it will not let you.
Ashcroft Physio is a fictional clinic. The booking flow is genuinely working — click through it.
What we build for you
Everything a real
diary has to do.
All of this exists already. It gets configured to your rules rather than written from scratch, which is why booking projects are quick and cheap compared to what they replace.
Slots that respect real rules
Durations that vary by service, staff who only do certain things, rooms and equipment that have to be free at the same time, and buffers between jobs.
Deposits and payment through Stripe
Take a deposit or the full amount at booking, refunded automatically on proper notice. It is the single most effective thing against no-shows.
Reminders and confirmations
Email at booking, SMS the day before, and a nudge to rebook when it makes sense. Nobody sits down to send them.
Waitlists that promote themselves
A cancellation gets offered to the next person automatically, so the gap closes without anybody noticing it opened.
Recurring and class bookings
Weekly rounds, class packs, credits and courses, counted properly — including refunds when you cancel a session.
Cancellation people can actually do
From their own account, with your notice rules enforced. Making it hard buys you one month and costs you the referral.
The system behind it
Already running,
at real scale.
Booking is not a feature we are guessing at. It runs property viewings for estate agents, survey and move dates for removals firms, and courts, classes, treatments and tee times for a club.
A live members' booking area. Every name and detail below is invented for this page.
How it goes
First working build
in 72 hours.
Booking projects are quoted on what the rules are, not on hours. The awkward rule you think will be expensive is usually the cheap part.
Tell us the rules
Especially the awkward one. The exception that generic software cannot express is the reason you are here, and it is what we design around.
A working flow in 72 hours
On a real link, with your services and durations in it, so you can try to break it.
Wired into your day
Staff, rooms, equipment, holidays, deposits and notice rules, configured with you rather than handed over blank.
Live, and looked after
Monitoring, nightly backups and a real person when the rules change.
Sound like your week?
Tell us what eats it — you'll have a fixed price back today, usually within the hour.
Where we work
Booking, anywhere.
We are in Windlesham and happy to come to you across Surrey, Berkshire and London. But a booking system is the least geographical thing we build.
On your doorstep
Surrey, Berkshire & London
We're in Windlesham, and we'll come to you — a coffee and a whiteboard beats a video call. Anywhere within twenty miles, plus the whole of London.
- Windlesham
- Woking
- Guildford
- Camberley
- Farnborough
- Bracknell
- Ascot
- Windsor
- Staines
- Weybridge
- Esher
- Richmond
And everywhere else
Worldwide, remotely
Booking systems we have built are running in the UK and the US. The whole project works over a call, and the awkward rules are the same everywhere.
- United Kingdom
- United States
- Europe
- Anywhere with wifi
- Coffee anywhere — flights on you
What it costs
Fixed, in writing,
before we build.
Booking systems are quoted free and priced on what they do. If you need a website around it, that starts at £250.
Your website
From
£250one-off — yours outright
- Booking built into the site, not bolted on
- One system, so the diary and the site agree
- Mobile-first, because bookings happen on phones
- Structured data so Google reads it correctly
- Google Business Profile set up and filled in
- Two rounds of design changes included
Or £220 up front and £19 a month — we host it, back it up nightly and keep the certificate valid. Compare both →
Get my priceThe booking system
Fixed quote
Quoted freeyour number, usually the same working day
- Slots that respect your real rules
- Deposits and payment through Stripe
- Automatic confirmations and reminders
- Waitlists, cancellations and no-shows
- Recurring bookings, class packs and credits
- No per-booking fee, ever
Nothing gets built until you've seen the price, and the price doesn't move afterwards. If it takes us longer than we thought, that's our problem, not your invoice.
Quick answers
Booking questions,
answered straight.
How much does a custom booking system cost?
It is quoted free, in writing, before anything is built, and priced on what it does rather than hours spent. A website around it starts at £250.
Do you charge per booking?
No, and we never will. You pay for the software once. A busy month costs you exactly the same as a quiet one.
Can it handle rooms and equipment, not just people?
Yes. Staff, rooms, courts, chairs, machines and vans are all bookable resources, and a booking that needs several of them is only offered when they are all free.
Will it stop double-bookings?
Yes — that is the one thing a booking system must never get wrong. The slot picker in our demo genuinely will not let you take a taken slot.
Can we still take bookings by phone?
Of course. Staff add them to the same diary and the system stops the two from clashing. Nothing forces a customer online.
Have you built this before?
Booking is already running in three platforms we built: property viewings for estate agents, survey and move dates for removals firms, and courts, classes and tee times for a club.
Answered?
Two fields and a tap. You'll hear back from a real person, usually today.
Also built for
Nearby trades,
same toolbox.
Different words on the front, the same machinery behind it. See every trade we build for →