Classes on a spreadsheet
Somebody types names into a shared sheet and hopes. Then fifteen people arrive for twelve spaces, or four arrive for a class you could have cancelled.
Foundation Who we build for Gyms & studios
Websites, classes and
memberships for gyms.
Class booking on a spreadsheet, memberships on a standing order, and a website that has not been touched since it was built. We do all three properly, and the class cap is enforced by the software rather than by you counting heads.
CappedClasses, enforced
£250Where websites start
AutoDirect debits
2 tapsTo cancel
The bit that hurts
Twelve booked,
fifteen turned up.
Gyms lose money in two quiet places: classes that are not really managed, and memberships that are not really collected.
Memberships nobody chases
A failed standing order is silent. Three months later you find out someone has trained free all summer, and asking for it now is worse than awkward.
Cancellation is deliberately painful
A retention call and thirty days' notice buys you one more month and loses you the referral. People remember how they were allowed to leave.
No idea who is drifting
The member who has not been in for five weeks is the one about to cancel, and nothing tells you until the direct debit stops.
What we build for you
Classes, members
and money.
Three systems in most gyms, one system here. The timetable, the membership and the billing all read from the same place, which is why they never disagree.
Class booking with a real cap
Twelve means twelve. Members book from their phone, the class closes itself, and the waitlist promotes automatically when somebody drops out.
Credits and class packs
Ten-class packs, monthly credits and unlimited memberships, all counted correctly, including the refund when a class is cancelled.
Recurring billing that collects
Monthly and annual memberships collected automatically, with failed payments retried and chased rather than quietly ignored.
Cancel in two taps
From the member's own account, with no retention call. It costs you a few members and earns you the ones who come back.
Attendance and drift
See who has not been in for a month before they cancel, not after. That is the whole retention game.
Personal training and one-to-ones
Trainers with their own diaries and rates, bookable alongside the classes, without a second system.
How it goes
First working build
in 72 hours.
Gyms usually want the timetable and booking live first, then billing moved over at the start of a month so the numbers stay clean.
A twenty-minute call
Timetable, caps, coaches, membership tiers and how you want people to be able to leave.
A working site in 72 hours
Timetable live, booking working, on a real address.
Members moved across
Existing members and their renewal dates imported, so nobody is asked to sign up again.
Billing switched on
At the start of a month, with the old collection running in parallel until it is proven.
Sound like your week?
Tell us what eats it — you'll have a fixed price back today, usually within the hour.
Where we work
Gyms in Surrey,
Berkshire and London.
Nobody drives past three gyms to get to yours. Every site gets pages for the towns you actually draw from and the classes worth ranking for.
On your doorstep
Surrey, Berkshire & London
We're in Windlesham, and we'll come to you — a coffee and a whiteboard beats a video call. Anywhere within twenty miles, plus the whole of London.
- Windlesham
- Woking
- Guildford
- Camberley
- Farnborough
- Bracknell
- Ascot
- Windsor
- Staines
- Weybridge
- Esher
- Richmond
And everywhere else
Worldwide, remotely
We build for gyms and studios across the UK and the US. Class booking and billing work the same wherever the barbell is.
- United Kingdom
- United States
- Europe
- Anywhere with wifi
- Coffee anywhere — flights on you
What it costs
Fixed, in writing,
before we build.
A gym website starts at £250. Class booking, memberships and billing are quoted free.
Your website
From
£250one-off — yours outright
- Timetable and prices on the front page
- Coach profiles and class descriptions
- A page for each town you draw from
- Free-trial capture straight into your list
- Google Business Profile set up and filled in
- Two rounds of design changes included
Or £220 up front and £19 a month — we host it, back it up nightly and keep the certificate valid. Compare both →
Get my priceClasses, members & billing
Fixed quote
Quoted freeyour number, usually the same working day
- Class booking with an enforced cap
- Waitlists that promote automatically
- Class packs, credits and unlimited plans
- Recurring billing with failed-payment chasing
- Cancellation from the member's own account
- Attendance and drift, before they leave
Nothing gets built until you've seen the price, and the price doesn't move afterwards. If it takes us longer than we thought, that's our problem, not your invoice.
Quick answers
Gym questions,
answered straight.
How much does a gym website with class booking cost?
The website starts at £250, or £220 up front plus £19 a month hosted and maintained. Class booking, memberships and billing are quoted free and priced on what they do.
Can it really stop classes being over-filled?
Yes — the cap is enforced by the software, not by anyone counting. When the last space goes the class closes and the waitlist opens, and a drop-out promotes the next person automatically.
Does it handle direct debits?
Recurring billing runs through Stripe, with failed payments retried and chased automatically. A membership that stops paying stops working, which is what most gyms are missing today.
Can members cancel without ringing us?
Yes, in two taps from their own account. We think that is the right way round, and the gyms we build for who have done it say it costs them less than the retention calls did.
Can we run class packs as well as memberships?
Yes — ten-class packs, monthly credits and unlimited plans side by side, counted correctly, including refunds when you cancel a class.
Can personal trainers take their own bookings?
Yes. Trainers get their own diary and rates alongside the class timetable, without you buying a second system.
Answered?
Two fields and a tap. You'll hear back from a real person, usually today.
Also built for
Nearby trades,
same toolbox.
Different words on the front, the same machinery behind it. See every trade we build for →