“Roughly how much?”, forty times a week
Answered by hand, every time, and half of them stop replying the moment they hear the number. That conversation should have happened on the website.
Foundation Who we build for Heating & air con
Websites that quote
for heating and air con.
Every enquiry starts with how much, and every survey you drive to for a job that was never in budget is half a day gone. Put a real, itemised price range on the page and the enquiries that arrive have already agreed the number.
60 secTo a real price
£250Where websites start
PostcodeCoverage checked
0Wasted surveys
The bit that hurts
Half your surveys
were never going to buy.
Installation is a quoting business with a driving problem. The money leaks at both ends: enquiries that were never in budget, and quotes that go quiet.
Driving to surveys that go nowhere
An hour there, an hour back, and a customer whose budget was always half the job. Nothing on your site filtered them out.
Coverage nobody can work out
Installation goes further than call-outs, and your website says neither. So you field calls from ninety miles away and miss the ones ten minutes down the road.
Quotes that go quiet
Sent, opened, never answered. Most installers never send the follow-up, and that is where a serious share of the year's work goes.
An example site
A site that gives
the number.
This example puts a genuinely working estimator on the front page. Pick the job, answer eight questions, and get an itemised range with the crew, the timescale and what is and is not included — without handing over an email address.
Halden Heating & Cooling is a fictional business. The estimator is real — work through it.
What we build for you
Quote it before
you drive to it.
The estimator on that example is the thing worth having. Everything else supports it.
A price book, not a contact form
Your actual rates, by appliance, system type, property size and extras. Change a figure in one place and the whole site re-prices itself.
Coverage checked by postcode
Installation goes one distance, call-outs another. The site says which applies to the person reading it, on the spot, and prices the travel band in.
An itemised breakdown
Not one number. The appliance, the conversion work, the extras and the area uplift, each on its own line, so the customer arrives understanding the price rather than arguing with it.
Enquiries that arrive qualified
The person who sends the summary through has already seen the range and accepted it. Your survey diary stops filling with people who were never buying.
Quotes chased automatically
The formal quote goes out after the survey, and if it goes quiet the system nudges — politely, on your schedule, without you being the one to ask.
Jobs, engineers and certificates
Once it is won: the diary, the crew, the commissioning paperwork, Building Control notification and the warranty registration, all against the job.
How it goes
First working build
in 72 hours.
Installers almost always start with the estimator, because it pays for itself in saved survey days inside a month.
A call about your prices
How you price a boiler, what moves the number, and where your coverage actually stops. That is the brief.
A working estimator in 72 hours
On a real link, with your figures in it, so you can try to break it before anybody sees it.
Your price book loaded
Appliances, brands, conversions, extras and travel bands, entered with you rather than handed over empty.
Then the job side
Diary, engineers, certificates and invoicing, added once the enquiries are arriving.
Sound like your week?
Tell us what eats it — you'll have a fixed price back today, usually within the hour.
Where we work
Installers across
the South and beyond.
Installation travels further than call-outs, and your site should say so. Every build gets pages for the counties you install in and the towns you actually take call-outs in.
On your doorstep
Surrey, Berkshire & London
We're in Windlesham, and we'll come to you — a coffee and a whiteboard beats a video call. Anywhere within twenty miles, plus the whole of London.
- Windlesham
- Woking
- Guildford
- Camberley
- Farnborough
- Bracknell
- Ascot
- Windsor
- Staines
- Weybridge
- Esher
- Richmond
And everywhere else
Worldwide, remotely
We build for heating and air conditioning firms across the UK. The price book and the coverage rules are yours; the machinery is the same everywhere.
- United Kingdom
- United States
- Europe
- Anywhere with wifi
- Coffee anywhere — flights on you
What it costs
Fixed, in writing,
before we build.
A website starts at £250. The estimator, quoting and job management are quoted free.
Your website
From
£250one-off — yours outright
- An estimator on the page, not a contact form
- Coverage stated per service, not left vague
- A page for every county and town you install in
- Accreditations and warranties given proper weight
- Google Business Profile set up and filled in
- Two rounds of design changes included
Or £220 up front and £19 a month — we host it, back it up nightly and keep the certificate valid. Compare both →
Get my priceEstimator, quotes & jobs
Fixed quote
Quoted freeyour number, usually the same working day
- Your price book, itemised and editable
- Postcode coverage and travel bands
- Formal quotes sent after the survey
- Automatic chasing on quiet quotes
- Engineers, diary and parts in one place
- Certificates and warranty registration
Nothing gets built until you've seen the price, and the price doesn't move afterwards. If it takes us longer than we thought, that's our problem, not your invoice.
Quick answers
Installer questions,
answered straight.
How much does an installer website with an estimator cost?
The website starts at £250 built and handed over, or £220 up front plus £19 a month hosted and maintained. The estimator and job management are quoted free and priced on what they do.
Will putting prices on my site lose me work?
It loses you the enquiries that were never going to buy, which is not the same thing. The installers we build this for report fewer enquiries and more jobs, because the survey diary stops filling with people whose budget was half the job.
Can it handle my actual price book?
Yes — appliance by appliance, brand by brand, with conversions, extras and travel bands. It is a price book, not a slider, and you can change any figure without ringing us.
Does it work for air conditioning as well as boilers?
Both, as separate flows with their own questions. The example site runs four: new boiler, air conditioning, emergency call-out and general plumbing.
Does it check whether I cover the customer?
Yes, by postcode, and it can apply different answers for installation and for call-outs — which is how most firms actually work.
What happens to the estimate the customer builds?
Nothing is sent until they choose to. They get a reference, a breakdown and a copy-or-email button, so the enquiry that reaches you already contains every answer they gave.
Answered?
Two fields and a tap. You'll hear back from a real person, usually today.
Also built for
Nearby trades,
same toolbox.
Different words on the front, the same machinery behind it. See every trade we build for →