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Foundation Who we build for Holiday lets & B&Bs

Websites and direct
booking for holiday lets.

An online travel agent takes fifteen to eighteen per cent of every night and owns your guest. A direct booking site pays for itself in about four stays and then keeps paying forever.

15-18%What an OTA takes
£250Where websites start
4 staysTo pay for the site
YoursThe guest list

The bit that hurts

Fifteen per cent,
every single night.

The platforms brought you your first guests and now they take a fifth of the ones who would have come anyway.

01

Commission on returning guests

Someone who stayed last summer books through the platform again, and you pay commission on a guest you already earned.

02

A calendar in three places

Your own, the platform's, and the second platform's. Double bookings are not a possibility, they are a scheduled event.

03

No guest list

Hundreds of stays and no way to email any of them about a quiet week in October, because the platform keeps the addresses.

04

Being invisible in search

Your property is on a platform page that ranks. Your own site is not, so nobody can find the direct option even when they look for it.

An example site

A site that takes
the booking.

This example is a venue site with real prices and live date availability, which is exactly what a direct-booking holiday let needs to beat a platform listing.

An example booked-by-the-day site. Yours would be designed around your property, not recoloured from this one.

What we build for you

Book direct, sync,
and keep the guest.

The whole point is to move bookings off the platforms without losing the ones the platforms still bring.

01

Direct booking with no commission

Dates, guests, extras and payment, on your own site. Four stays and the whole build has paid for itself.

02

Channel sync so nothing double-books

Your calendar and the platforms kept in step, so a direct booking blocks the platform instantly and vice versa.

03

Seasonal and length-of-stay pricing

Peak, shoulder and off-season, minimum stays, changeover days and last-minute rates, applied automatically.

04

A guest list that is yours

Everyone who has stayed, emailable about a quiet fortnight in October. It is the asset the platforms are really charging you for.

05

Deposits, balances and damage deposits

Taken and released automatically on your schedule, so nobody is chasing a balance the week before arrival.

06

Arrival information sent on time

Directions, key codes and the wifi password, sent three days before rather than in a panic on the day.

The system behind it

Booking, in a
working flow.

The same engine, fitted to nights, changeovers and minimum stays.

Ashcroft Physio · a fictional business, a genuinely working booking flow.

How it goes

First working build
in 72 hours.

Owners start with direct booking, because the maths is unusually clear: four stays and it has paid for itself.

01

A call about your property

Seasons, minimum stays, changeover days and which platforms you are on.

02

A working site in 72 hours

Live, with real prices and a working calendar.

03

Channels synced

So a direct booking blocks the platforms immediately.

04

Then the guest list

Past guests imported where you have them, and every future one captured.

Sound like your week?
Tell us what eats it — you'll have a fixed price back today, usually within the hour.

Get my price

Where we work

Found by place
and by feature.

Holiday accommodation is searched by place plus a feature — dog friendly, hot tub, near the coast. Every site gets pages for the ones that actually apply to you.

On your doorstep

Surrey, Berkshire & London

We're in Windlesham, and we'll come to you — a coffee and a whiteboard beats a video call. Anywhere within twenty miles, plus the whole of London.

  • Windlesham
  • Woking
  • Guildford
  • Camberley
  • Farnborough
  • Bracknell
  • Ascot
  • Windsor
  • Staines
  • Weybridge
  • Esher
  • Richmond

And everywhere else

Worldwide, remotely

We build for holiday lets and B&Bs across the UK. Channels, seasons and changeovers work identically everywhere.

  • United Kingdom
  • United States
  • Europe
  • Anywhere with wifi
  • Coffee anywhere — flights on you

What it costs

Fixed, in writing,
before we build.

A holiday let website starts at £250. Direct booking, channel sync and the guest list are quoted free.

Your website

From
£250one-off — yours outright
  • Real prices by season, on the page
  • Live availability, not an enquiry form
  • Pages for the place and the features guests search
  • Photographs that load fast on a phone
  • Google Business Profile set up and filled in
  • Two rounds of design changes included

Or £220 up front and £19 a month — we host it, back it up nightly and keep the certificate valid. Compare both →

Get my price

Direct booking & channels

Fixed quote
Quoted freeyour number, usually the same working day
  • Booked and paid for on your own site
  • Channel sync so nothing double-books
  • Seasonal, minimum-stay and last-minute pricing
  • A guest list that belongs to you
  • Deposits, balances and damage deposits handled
  • Arrival information sent automatically
Get my price

Nothing gets built until you've seen the price, and the price doesn't move afterwards. If it takes us longer than we thought, that's our problem, not your invoice.

Quick answers

Holiday let questions,
answered straight.

How much does a holiday let website cost?

From £250 built and handed over, or £220 up front plus £19 a month hosted and maintained. Direct booking, channel sync and the guest list are quoted free.

Will I really save on commission?

A platform takes roughly fifteen to eighteen per cent. On a £900 week that is about £140. Four direct bookings and the build has paid for itself; everything after that is yours.

Should I come off the platforms entirely?

Almost certainly not, and we would tell you so. They are good at finding first-time guests. The goal is to take the repeat bookings and the direct searchers off them, not to lose the discovery.

Will it double-book me?

No — channel sync means a direct booking blocks the platforms immediately and a platform booking blocks your site. Running two calendars by hand is what causes double bookings.

Can I keep the guest list?

Yes, and it is the real asset. Being able to email everyone who has stayed about a quiet fortnight in October is worth more than any single booking.

Does it handle changeover days and minimum stays?

Yes, along with seasonal rates and last-minute pricing, all applied automatically rather than remembered.

Answered?
Two fields and a tap. You'll hear back from a real person, usually today.

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