Recalls that never go out
Patients drift to a chain because nothing reminded them, and you find out when they come in wearing someone else's frames.
Foundation Who we build for Opticians
Websites and booking
for opticians.
Two years is a long time to remember an eye test. A recall that sends itself is worth more to an independent practice than any amount of advertising.
24/7Tests booked online
£250Where websites start
AutoTwo-year recalls
NHSAnd private, handled
The bit that hurts
Two years is a
long time.
The independent practice's whole economic model is recall, and most of them are running it on a card index and hope.
Booking only in opening hours
You are shut when most people think about it. A patient who cannot book at nine at night books the multiple down the road who can.
NHS and private muddled
Voucher eligibility, entitlement and private fees explained on the phone every single time, and inconsistently.
Nothing tells them the glasses are ready
So they ring. Then ring again. It is one of the most common calls a practice takes and it should be a text.
An example site
A site that books
the test.
This example is a healthcare site built to reassure and to book — treatments and prices in plain numbers, and a booking flow that respects appointment lengths and rooms.
An example healthcare site. Yours would be designed around your practice, not recoloured from this one.
What we build for you
Recall is the
whole business.
Booking gets you today's diary. Recall gets you the next twenty years of it.
Two-year recalls that send themselves
By text and email, with a booking link, at exactly the right moment. It is the highest-value automation an independent practice can have.
Patients book their own tests
Sight test, contact lens check or audiology, each with its own length and room, and none of them bookable into a gap that is too short.
NHS entitlement explained on the page
Who qualifies for a free test and a voucher, and what private costs. Answered once, properly, instead of forty times a week.
“Your glasses are ready”
Sent automatically when the lab order comes back. One of the most common calls a practice takes, ended.
Contact lens direct debits
Monthly plans collected automatically, with failed payments chased rather than quietly written off.
Dispensing records and reminders
What they bought, when, and when the prescription expires — so the second pair conversation happens at the right time.
How it goes
First working build
in 72 hours.
Practices start with recall, because it pays for the whole build within a couple of months.
A call about your diary
Test lengths, rooms, clinicians, and what your recall interval actually is.
A working site in 72 hours
Live, with booking working.
Recalls loaded
Your existing patient list and last-test dates imported and scheduled.
Then the rest
Ready-to-collect texts, contact lens plans and dispensing reminders.
Sound like your week?
Tell us what eats it — you'll have a fixed price back today, usually within the hour.
Where we work
Practices across
Surrey and Berkshire.
People search for an optician in their own town and compare on convenience. Every site gets a page for each town you draw from and each service worth ranking for.
On your doorstep
Surrey, Berkshire & London
We're in Windlesham, and we'll come to you — a coffee and a whiteboard beats a video call. Anywhere within twenty miles, plus the whole of London.
- Windlesham
- Woking
- Guildford
- Camberley
- Farnborough
- Bracknell
- Ascot
- Windsor
- Staines
- Weybridge
- Esher
- Richmond
And everywhere else
Worldwide, remotely
We build for practices across the UK. Recall, booking and NHS handling are configured for your nation's rules.
- United Kingdom
- United States
- Europe
- Anywhere with wifi
- Coffee anywhere — flights on you
What it costs
Fixed, in writing,
before we build.
A practice website starts at £250. Booking, recalls and reminders are quoted free.
Your website
From
£250one-off — yours outright
- NHS entitlement explained properly
- Private fees stated in plain numbers
- A page for each town you draw from
- Booking one tap from anywhere
- Google Business Profile set up and filled in
- Two rounds of design changes included
Or £220 up front and £19 a month — we host it, back it up nightly and keep the certificate valid. Compare both →
Get my priceBooking & recall
Fixed quote
Quoted freeyour number, usually the same working day
- Patients book sight tests themselves
- Two-year recalls sent automatically
- Ready-to-collect texts when the lab returns
- Contact lens direct debits, chased properly
- Rooms and equipment as bookable resources
- Dispensing history and prescription expiry
Nothing gets built until you've seen the price, and the price doesn't move afterwards. If it takes us longer than we thought, that's our problem, not your invoice.
Quick answers
Practice questions,
answered straight.
How much does an optician's website cost?
From £250 built and handed over, or £220 up front plus £19 a month hosted and maintained. Booking and recall are quoted free.
Will it send two-year recalls?
Automatically, by text and email, with a booking link. For an independent practice this is the single highest-return thing on the page — recall is the business model.
Can it handle NHS and private?
Yes, including explaining entitlement on the website so your staff stop doing it forty times a week, and recording which applies to each appointment.
Does it replace our practice management software?
Usually not, and we will say so honestly. What it replaces is the recall card index, the booking phone call and the “are my glasses ready” call.
Can we take contact lens payments?
Yes, as monthly direct debits through Stripe, with failed payments retried and chased rather than silently lost.
Can patients book audiology too?
Yes — different appointment types, lengths, rooms and clinicians, all in one diary that will not double-book a room.
Answered?
Two fields and a tap. You'll hear back from a real person, usually today.
Also built for
Nearby trades,
same toolbox.
Different words on the front, the same machinery behind it. See every trade we build for →